OUR VISION
We believe in a future where every woman feels like she belongs on her bike and can proudly say "I'm a cyclist"
OUR pillars
EDUCATION
We provide female cyclists with the right tools they need to feel safe and a deep sense of belonging on the bike whether it be on OR off-road. These tools include mechanical and tactical know-how covered in our events and content along with health and wellness inspired education through our social channels and web events.
CONNECTION
We create opportunities for female cyclists to meet, share in experiences together and inspire each other. We host physical events in Switzerland such as our annual "Hive Ride", mechnical workshops and wellness retreats. Our efforts are scaled on our social channels, podcasts and web events.
EMPOWERMENT
We empower women to feel like cyclists through meaningfully designed products like our pee-friendly bib shorts, by providing role models and working hard to change the narrative about what it means to be a female cyclists (and yes, she is sweaty, dirty, has permanent helmet hair and is resilient as heck)!
INDEPENDENCE
YES YOU CAN!
AUTHENTICITY
BE FEARLESSLY
YOU
ADVENTURE
GET OUT OF YOUR COMFORT ZONE
SUPPORT
ENCOURAGING AND RESPECTFUL ENVIRONMENT
PLAYFULNESS
FUN IS NUMBER ONE!
OUR TEAM
Helena Hlasova
Products and Content
Helena loves a challenge (even if it usually means she bonks mid-way) and can't stop the waterfall of ideas that come her way when she's riding.
Nadja Schmidiger
MTB Segment
Naedu is our downhill biker badass babe. She rather takes cablecars but likes to join us on the road sometimes when she's in the mood to suffer. She's hilarious, loyal and always ready with a good playlist.
Riccarda Mazzotta
Event Coach
Riccarda is a natural leader. She bravely led a group of 30 women during our Hive Ride Bern Edition and she has been a member of our team ever since. We love how humble she is and how she leads each ride with empathy and a smile.
Chiara Donauer
Host and Event Coach
Chiara isn't afraid of adventure. Last year, she took on her first bike packing trip through Peru and this year she is joining the Hive Ride for the first time as a group leader. Chiara also supports a lot of location Lucerne based initiatives and rides. She has a flair for baking tasty cakes and swimming in icy lakes.
Lillie Rumpf
Swiss Cycling Guide
Lillie is our bike packing mama and road cycling expert - as an official Swiss Cycling Guide and co-owner of cycliste.ch, Lillie is helping us develop education materials, supporting us during our events and also available to guide you on your own adventures!
Sara Bukies
Event Coach
Sara is the founder of the gravELLE club and co-creates Project Pedal Further with her partner. She is a roadie at heart and will stop pedalling for puppies and kittens. We love collaborating with Sara for our adventures and are grateful for her support!
Flurina Kempf
CMW Link
Flurina keeps our chakra, and other things, in check. She's down to earth and always down to ride. She's based in Bern and active in supporting the local group "Cycling my Way".
Curious about the background art?
The gladiolus is full of heroism. The name comes from the Latin word 'gladius', which means sword and symbolises strength, resilience and pride.
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We chose the drawing you see to represent us because we believe our work should equip the women who will follow us to find strength in one another and go farther together than they could alone. Our inspired design symbolises women pulling for each other and includes the gladiolus, sunflowers, alpine roses and the iconic edelweiss.
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